
The charity dinner party helped me earn 300 million
women gowns
At the intersection of fashion and business, an evening dress created by a top designer is not only a symbol of status, but also a lever to leverage business opportunities.
1. Original creation by top designers: the "breaking circle" gene of the gilded skirt
This gilded skirt was created by Yang Tao, an Italian-Chinese designer. His studio is famous for its "Italian light luxury" style and is good at integrating architectural aesthetics with clothing design. The skirt is made of dark gold silk as the base, and the surface is covered with fine hand-sewn crystals. The light flows like a galaxy pouring down. The red circular embroidery at the neckline is inspired by the traditional Chinese gold nail embroidery technique. The auspicious cloud pattern is outlined with gold and silver threads, which not only echoes the oriental cultural heritage, but also gives modern fashion tension.
2. Charity dinner: the debut of the highlight moment
The "Ocean Star" charity dinner that night was the finale of the Volvo Ocean Race. The guests included members of the International Olympic Committee, members of the Fok Ying-Tong family and many Olympic champions. The first appearance of the gilded skirt became the focus - the low-key luxury of dark gold and the visual impact of red embroidery perfectly balanced the solemnity of the charity dinner and the agility of the fashion party.
During the dinner, I exchanged ideas with guests such as Timothy Fok and Guo Jingjing on the topic of "sustainable fashion". The hand-sewing craftsmanship of the gilded skirt became the starting point: the environmentally friendly silk fabrics and intangible cultural heritage embroidery techniques used in it just echoed the theme of "marine environmental protection" of the dinner. This detail not only resonated, but also cleverly led to my intention to cooperate with a high-end environmentally friendly fabric brand. The first billion-level supply chain project was finalized that night.
3. Yacht Party: Social fission of light luxury fashion
The next day, a private yacht party was held on the bank of the Huangpu River. The second appearance of the gilded skirt chose a completely different scene: removing the embroidered shawl, leaving only the simple dark gold skirt body, paired with geometric metal accessories, instantly switching to a modern light luxury style. This cross-dressing strategy not only demonstrated the multi-scene adaptability of the clothing, but also attracted the attention of an international light luxury brand executive.
At the party, she was invited to share her experience of "cross-border fashion and business". By analyzing the entire process of the gilded skirt from design to implementation - including cooperation with intangible cultural heritage craftsmen and customized services of Italian handmade workshops - she successfully impressed a representative of a European luxury brand and reached a joint series development agreement on the spot, with an estimated value of over 150 million euros.
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