At a time when fast fashion is iterating in "minutes", a dress that took 300 hours to embroider by hand is only priced at $2,000. Behind this price is the difficult breakthrough of the hand-embroidery industry under the wave of industrialization.

What does 300 hours mean? From design conception, silk thread selection, to the careful carving of dozens of needle techniques such as flat needle and entangled needle, every needle is full of the craftsman's concentration and love. In order to present a three-dimensional and flexible pattern, the craftsman needs to repeatedly stack silk threads in the same place, so that the flowers seem to bloom on the skirt and the phoenix wings are about to come out. This artistic height is difficult to achieve for assembly line products. In the field of high-end customization, dresses with the same craftsmanship are often sold for tens of thousands of dollars.

However, the price of $2,000 reflects the cruel reality of the hand-embroidery industry. The impact of fast fashion has made consumers accustomed to low prices and fast-paced consumption, and they lack awareness of the value of handmade products; the industry has suffered serious talent loss, and young people are discouraged by the long learning cycle and meager income; the high cost of publicity makes it difficult for high-quality works to enter the public eye. In order to survive, the studio has to sell at a low price, forming a vicious circle.

Hand embroidery is not only a skill, but also a cultural heritage. When we buy origin-h2o's works, we buy unique art and respect for craftsmanship. I hope that one day, people can truly understand its value and let this 300 hours of craftsmanship no longer be underestimated.